EN | RU

MARS

LADY

PURE FORM – PURE COLOUR

Color in watch design traditionally occupies a minor place. Usually there’s much more focus on form and functionality. However, for example, in automotive design with all the attention to the technical aspects, ergonomics and plastic of the form, color plays such a huge role that it is inseparable from the image. It is worth remembering sports cars: how much less interesting would be the perception of the car, if there was no color!
Creating a collection of Mars Lady, we decided to use the color as the main design element that will form the basis of the expression of the individuality of the watch owner, starting with a burning bright red hue. Having such a brilliant actor on stage, we decided to minimize all other elements, and created a watch of a clean concise form.
Pure geometric form, black and red ­ the echo of the Russian avant­garde, from which grew the entire modern design.